Category: Small Business – Guest Blog

Influencer marketing is one of today’s fastest-growing marketing strategies. You’ve likely encountered a few influencer campaigns yourself if you’re active on any social media platform, whether it’s a simple product endorsement on Instagram or a full-scale product collaboration with a TikTok creator. And with good reason: Influencer marketing has proven to be a low-cost, high-value…

Farmers National Bank is a convenient choice for businesses based in Ohio and Pennsylvania, with its 65 branches and varied business checking accounts. These accounts suit businesses with moderate or high transaction volumes: Business Green Checking offers 200 fee-free monthly checks, deposited and/or written, and no monthly fees. Business Gold Checking provides 400 fee-free monthly…

Part of an employer’s payroll responsibilities is to handle the deduction and payment of their employees’ taxes. One of these is the Medicare tax, which is 2.9% of the employee’s gross earnings (as of writing this). The equivalent amount is split between employers and their workers, each paying 1.45%. However, there are instances where the…

Airbnb has revolutionized the way people travel and invest in real estate. We detail each important step in starting an Airbnb business, from understanding the nuances between traditional and Airbnb investments to financial planning to day-to-day operational management. Whether you’re a seasoned investor or a newcomer looking to start an Airbnb business, we’ll help you…

Setting up a virtual private network (VPN) for your business offers an additional layer of security by hiding your online activities and allowing you to safely access sensitive information. The process is fairly simple: choose the right provider, pay for a VPN plan, download the app, configure your device, and test the VPN service. This…

GAAP, or generally accepted accounting principles, is a set of rules and standards that accounting professionals follow when preparing financial statements and the related disclosures. In the United States, the Financial Accounting Standards Board (FASB) implements GAAP through its Accounting Standards Codification (ASC), a more detailed set of standards that lists down all the accounting…

The breakeven point (BEP) is the sales point at which total revenue is equal to total costs. At breakeven point, you neither earn a profit nor incur a loss. Knowing how to calculate the breakeven point is an advantage since it can help you determine the right level of sales needed to break even and,…