Author: Megan Flores

This year’s shorter holiday selling season (27 days between Thanksgiving and Christmas), coupled with extended retail sales promotions, resulted in a slightly softer turnout for Black Friday Cyber Monday (BFCM) weekend. An estimated 197 million people shopped online and in-store for BFCM. However, this figure still exceeds the National Retail Federation’s (NRF) earlier forecast of…