The average Joe clocks in around 2 and a half hours daily on social media, mindlessly scrolling, liking, and engaging. That’s a vast ocean of attention your business needs to be swimming in! Imagine every scroll, every pause in that endless feed as a chance for your business to shine, to grab Joe’s attention and make him notice you.
Sure, posting what you had for breakfast might rake in likes on a personal profile, but if you’re using your business account, think twice. Unless, of course, your business is all about whipping up delicious breakfasts. Then, by all means, share away. The trick is not just to be present on social media but to be strategically engaging, making every post, every interaction count towards building your brand and connecting with your audience.
Social media for businesses is way more than casual posts; it’s a combo of art and science that helps you connect with your customers and amplify your brand’s voice across the digital world. Marketers didn’t stumble upon a trend but a transformation in 2022, declaring social media marketing as the dominant force in the digital arena. It’s not just about being online; it’s about being on-point, insightful, and genuinely engaging with your audience to turn scrolls into sales.
, Ramit Sethi